Full Description

How you too can learn the presentation secrets behind today's greatest CEOs

Acclaim for 10 Simple Secrets of the World's Greatest Business Communicators

"As a leader, you have to do more than promote your brand...you have to live it! Carmine Gallo's engaging new book will show managers and executives how to embody the promise of their companies' products and services, and get people excited about their brand."
-Jeff Taylor, Founder and Chief Monster, Monster.com

"I wish that 10 Simple Secrets had been available when I was just starting as a real estate agent in New York. It would have shaved years off my learning curve as a public speaker. Carmine's book is a must-read for service professionals, CEOs, managers or anyone who needs to persuade for a living."
-Barbara Corcoran, Founder, Corcoran Group

"If you run a company or aspire to, this book is a must-read to understand how the CEO is the most effective tool in a company's communication arsenal to differentiate itself with customers, employees and investors."
-Ron Ricci, Vice President of Corporate Positioning, Cisco Systems, Inc.

"10 Simple Secrets is direct, fascinating and very credible--after all, these guys are wildly successful!"
-Stuart Varney, FOX News business journal

"10 Simple Secrets is a book that should be read by anyone who does public presentations, no matter how expert. Gallo has collected good, often forgotten advice and stitched it together into a valuable resource. A keeper. Highly recommended."
-John C. Dvorak, columnist, PC Magazine

Table of Contents

CONTENTS


INTRODUCTION: YOUR STORY. MY PASSION.

PART ONE: GET 'EM TO CARE
SIMPLE SECRET #1: Passion
Use Your Head to Reach Their Heart
SIMPLE SECRET #2: Inspiration
C'mon Baby, Light My Fire
SIMPLE SECRET #3:Preparation
Toss theScript

PART TWO: GRAB 'EM AND KEEP 'EM
SIMPLE SECRET #4: Start Strong
Don't Bury the Lead
SIMPLE SECRET #5: Clarity
Lose the Jargon or Lose Your Audience
SIMPLE SECRET #6: Brevity
Keep It Short, Period

PART THREE: BLOW 'EM AWAY BY TALKING, WALKING & LOOKING LIKE A LEADER
SIMPLE SECRET #7: Say It with Style
What Great Television Anchors Know That Your Don't
SIMPLE SECRET #8: Command Presence
Movement Does a Body Good
SIMPLE SECRET #9: Wear It Well
Image Is Almost Everything

PART FOUR: LEAVE 'EM WANTING MORE
SIMPLE SECRET #10: Reinvent Yourself
Madonna or Rocky. It's Your Choice

ACKNOWLEDGMENTS
INDEX

Excerpt

Editorial Reviews

Customer Reviews

Customer Reviews: