Full Description

“Elinor has an amazing way of communicating simple, basic techniques that make the scary topic of sales very accessible to everyone. She shares the secrets that made her a very successful salesperson, from creative approaches to getting appointments to the most effective way to close the sale.”
—Kim Fisher, Managing Director, eWomenNetwork

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural relationship-building skills to close better deals with a higher percentage of business-making sales. They will find solid advice on building a network, dealing with management, prospecting, responding to client needs and managing a career, as well as solutions to problems like selling an unknown brand and getting through office gatekeepers to reach the decision makers.

Nice Girls DO Get the Sale is perfect for all women in sales, whether experienced or not, and will have them passing their male counterparts on the corporate ladder in no time.

Table of Contents

Acknowledgments -
Foreword -
The Nice Girl Philosophy -

Chapter 1: Conclude vs. Close -
- Why do most people fear closing, and why are they afraid to ask for the business?
- How do you ask for business without being “the bad girl”?
- Nice Girl Sales Tips

Chapter 2: The Sales Personality: Do You Have What It Takes? -
- My Story

Chapter 3: Persevering against All Odds -
- Prelude to the First Sales Job
- Nice Girls Sales Tips
- Another Interview Test

Chapter 4: How to Defeat the Best-Known Vendor While Still an Amateur and Selling an Unknown Brand -
- Sales Strategies Learned
- Nice Girl Sales Tips

Chapter 5: Two Vital Keys to Success -
- Key #1: Passion
- Key #2: Avoid Peaks and Valleys
- Nice Girl Sales Tips

Chapter 6: Point Your Day toward Success -
- Develop a Daily Routine
- Database Contact Management System
- A Point System for Your Activities
- Tracking Prospects vs. Closed Sales for Percentage
- Nice Girl Sales Tips

Chapter 7: Manage Your Management -
- Nice Girl Sales Tips

Chapter 8: Manage Your Career -
- Extra Pointers for Selling Items that “Plug In”
 - Nice Girl Sales Tips
- Looking Good on All Levels
- How to Make Your Pipeline Bulge
- Nice Girl Sales Strategy Recap
- Nice Girl Sales Tips

Chapter 9: Selling Tinkerbell -
- Nice Girl Sales Tips
- Nice Girl Perseverance
- Conclusion

Chapter 10: Creative Entry into Accounts -
- In the Field
- On the Telephone
- Use Telephone Messages to Your Advantage
- Add Email for Extra Emphasis and Response
- Holiday Calls in the Field
- Unique Mailings
- Nice Girl Sales Tips
- Final Words of Advice

Chapter 11: Strengthen Your Network -
- Messaging in a Marketing Sense
- Alliances
- Speakers
- Mentors
- Nice Girl Sales Tips

Chapter 12: Anticipate Your Appointment -
- Nice Girl Sales Tips

Chapter 13: You Are the First Presentation -
- Nice Girl Sales Tips

Chapter 14: Body Language—Another Type of DNA -
- Nice Girl Sales Tips
- Keeping a Watchful Eye

Chapter 15: Lobby Your Position! -
- The Artwork on the Wall
- Nice Girl Sales Tips

Chapter 16: Lessons in What Not to Do -
- New Version of “The Tortoise and the Hare”
- ”Too Close for Comfort”
- “Dot Your I’s and Cross Your T’s”
- “Time Management is Critical”
- “Fear Was in His Way”
- “Would You Believe...”
- Nice Girl Sales Tips

Chapter 17: If You Want to Know What Your Client Is Thinking, Just Ask! -
- Ode to Vertical Marketing
- I Choose Advertising Agencies and Directors Within Those Agencies

Chapter 18: Navigate the Sales Cycle Smoothly by Conducting Effective Meetings
- Remember the Vocabulary DNA
- Answer Strategy
- Nice Girl Sales Tips
- Questioning Strategy: Developing Needs and Wants
- Specific Questions to Ask
- Budget

Chapter 19: Expand Your Client’s Horizon -
- Section Headings
- Proposal Example
- Nice Girl Sales Tips

Chapter 20: How to Deliver Your Proposal -
- Nice Girl Sales Tips

Chapter 21: Conclude the Sale, or, How to Close Naturally -
- The Most Difficult Part of the Sale
- The Sale is Not Official Until...
- Nice Girl Sales Tips

Chapter 22: Build Repeat Business and Referrals -
- Nice Girl Sales Tips
- Goal-setting

Chapter 23: Words of Wisdom from Multimillionaire Entrepreneurs -
- Nice Girl Sales Tips

Final Remarks -

Appendix: Resources -

Excerpt

Conclude vs. Close

Closing is seen as the finality of a treacherous sales cycle and fulfills either high hopes or dreaded nightmares for many businesspeople. In their minds, this phase of the sale has become both a preoccupation and an insurmountable challenge.

For this reason, closing is discussed both at the beginning and at the end of this book because it is the most asked-for topic and concerns salespeople the most.

Let me assure you there is no mystery to closing. As long as you methodically value-add sell throughout the cycle, you will be able to ask for the business in the natural flow of conversation.

Why do most people fear closing, and why are they afraid to ask for the business?

The answer is fear of being told either:

“No.”

or

“Get out and never darken my doorstep again.”

In order to avoid either of these unpleasant scenarios, some salespeople do not ask for the business and therefore fail to meet their sales goals.

How do you ask for business without being “the bad girl”?

--You must stop thinking that if you ask for the business, you are “the bad girl.”
--You are actually “the Nice Girl” if you meet the client’s needs. They will view you, at the very least, as a team player.
--Your client will also view you as a credible, knowledgeable resource, and will thereby reward you with repeat business, testimonials, and referrals.

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